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We specialise in high-performance cricket coaching for athletes aged 14 and up. Our expert coaching is designed to discover and develop your full potential. If you’re ready to train and feel like a pro, fill out the details below to connect with a Cricket Matters expert.

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Client Reviews

I’ve had the pleasure of working with James and Josh over the several months with a tailored personalised training plan. They are true fitness professionals and have really transformed my athletic ability on the cricket pitch. Can’t recommend them highly enough – great team to work with.

Rehan KahnGoogle 5-Star Review

Cricket Matters, it’s brilliant! James’ unique blend of tailored cricket training, fitness, and nutrition coaching is revolutionary. Based in Cardiff, James’ passion and expertise have significantly boosted my performance and recovery speed. For a serious cricket upgrade, Cricket Matters is the place to be. Remarkable coaching, noticeable results!

Dave RogersGoogle 5-Star Review

Having James on board with the Wales over 50s cricket squad has been hugely beneficial. Pre the World Cup in March James gave us warm up and warm down flexibility exercises to do. We continued to do these exercises religiously during the 9 game tournament. This helped immensely in none of the squad getting any muscular strains or injuries. This has continued during the season and I’ve taken these exercises on board to do pre and post my club games as well.

Iwan ReesGoogle 5-Star Review

James and Josh were incredible to work with! They’re knowledgeable, skilled, professional and personable. Their programme was specific to my needs and it was continually tweaked as the time progressed. It was tough, but rewarding! Thanks to their programme I now have a framework that I can continually apply in order to maintain and improve my fitness!

Carlyle CollinsGoogle 5-Star Review

Having worked with Cricket Matters for a few weeks the transformation in my over all fitness was massive and then when we dialled into my cricket in niggles my performance improved and ultimately enjoyment of the game and my home life..

Andi PriceGoogle 5-Star Review

We Get It – Mastering the Game is Hard!

We understand the intricate demands of cricket, from long hours on the field to the mental pressure of playing well. That’s why we offer personalised coaching to help you overcome these challenges and perform at your best when it matters most.

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Years in Business

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Athletes Trained

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Results Guaranteed

James Breese: Strength and Conditioning Expert at Cricket Matters

The Practitioner Behind the System

Built by Someone Accountable for the Decisions.

James Breese: Strength and Conditioning Expert at Cricket Matters

Cricket Matters isn’t a collection of services. It’s a performance system designed to guide better decisions — over seasons, not sessions.

I’m James Breese, founder of Cricket Matters and a sports therapist working at the intersection of coaching, training, and rehabilitation in cricket.

I’ve coached players.
I’ve prepared athletes.
I’ve treated injuries.
And I still play the game.

That matters — because the decisions inside this system aren’t theoretical. They’re based on what actually breaks players, what keeps them on the field, and what allows improvement to hold up in matches and across seasons.

Cricket Matters exists to remove guesswork. I’m accountable for the thinking behind it.

— James Breese
Founder, Cricket Matters