Expert Cricket Coaching in Cardiff, Wales

High-Performance Cricket Coaching for Ambitious Cricketers Aged 14 and Up

Our unique coaching method combines expert physical conditioning, mental resilience training, and technical skill development—all designed to unlock your full potential and take your game to the next level.

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Train Like a Pro

Experience expert-level coaching and preparation

Master Every Skill

Refine your technique for exceptional results.

Discover Your Potential

Unleash your inner athlete with personalised coaching.

Coaching That Changes the Way You Play. Forever.

Our coaching is more than just training—it’s about transforming your entire game. With advanced techniques, physical conditioning, and mental resilience, we help you improve every aspect of your game.

Cricket Matters Coaching is Different…

The Cricket Matters Coaching Method and Framework

A synergistic relationship exists between technical skills, physical conditioning, and mental resilience.

Our individualised coaching programs address physical limitations, mental barriers, and technical flaws that interfere with your ability to perform at your best on the field.

This holistic approach highlights how we view cricket coaching development, as our coaching pyramid framework depicts.

Most of our athletes see the most significant improvements on the field through a balanced focus on all three pillars—technical mastery, physical conditioning, and mental resilience.

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Cricket Coaching Services, Cardiff South Wales

How it Works…

In-Depth History Analysis

We thoroughly examine your cricket performance, training history, and injury background. This comprehensive review helps us understand your unique journey, identify patterns, and tailor our coaching to meet your needs and goals.

Full Physical Assessment

Our physical assessment covers every aspect of your athletic health, including strength, movement, and cardiovascular fitness. We assess your current physical condition to ensure that your body is fully prepared to meet the demands of high-level cricket performance.

Video Technical Analysis

We conduct a detailed video analysis of your playing skills, focusing on technique and execution. This allows us to identify areas for improvement and refine your skills, ensuring you perform at your best in every match.

Client Reviews

I’ve had the pleasure of working with James and Josh over the several months with a tailored personalised training plan. They are true fitness professionals and have really transformed my athletic ability on the cricket pitch. Can’t recommend them highly enough – great team to work with.

Rehan KahnGoogle 5-Star Review

Cricket Matters, it’s brilliant! James’ unique blend of tailored cricket training, fitness, and nutrition coaching is revolutionary. Based in Cardiff, James’ passion and expertise have significantly boosted my performance and recovery speed. For a serious cricket upgrade, Cricket Matters is the place to be. Remarkable coaching, noticeable results!

Dave RogersGoogle 5-Star Review

Having James on board with the Wales over 50s cricket squad has been hugely beneficial. Pre the World Cup in March James gave us warm up and warm down flexibility exercises to do. We continued to do these exercises religiously during the 9 game tournament. This helped immensely in none of the squad getting any muscular strains or injuries. This has continued during the season and I’ve taken these exercises on board to do pre and post my club games as well.

Iwan ReesGoogle 5-Star Review

James and Josh were incredible to work with! They’re knowledgeable, skilled, professional and personable. Their programme was specific to my needs and it was continually tweaked as the time progressed. It was tough, but rewarding! Thanks to their programme I now have a framework that I can continually apply in order to maintain and improve my fitness!

Carlyle CollinsGoogle 5-Star Review

Having worked with Cricket Matters for a few weeks the transformation in my over all fitness was massive and then when we dialled into my cricket in niggles my performance improved and ultimately enjoyment of the game and my home life..

Andi PriceGoogle 5-Star Review

We Get It – Mastering the Game is Hard!

We understand the intricate demands of cricket, from long hours on the field to the mental pressure of playing well. That’s why we offer personalised coaching to help you overcome these challenges and perform at your best when it matters most.

Years in Business

Sessions Delivered

Athletes Trained

Results Guaranteed

Where to Start

Get Started in Three Simple Steps

1. Book a FREE Clarity Call

Click “Book Appointment” below and share your details. We’ll schedule a time to connect, as understanding your needs is the essential first step in crafting a plan that works for you.

2. Talk to an Expert Coach

On the call, we’ll help you clarify your cricketing goals and pinpoint any challenges holding you back. We’ll discuss how our approach can address your unique needs and set you up for success.

3. Start with a Performance Analysis

Before recommending any training, we begin with a comprehensive assessment of your physical, mental, and technical skills.

This analysis is a crucial first step, giving us the insights to design a program tailored to your strengths and goals.

Only then will we recommend the best path forward, ensuring every part of your training is set up for maximum impact.

James Breese: Strength and Conditioning Expert at Cricket Matters

The Practitioner Behind the System

Built by Someone Accountable for the Decisions.

Cricket Matters isn’t a collection of services. It’s a performance system designed to guide better decisions — over seasons, not sessions.

I’m James Breese, founder of Cricket Matters and a sports therapist working at the intersection of coaching, training, and rehabilitation in cricket.

I’ve coached players.
I’ve prepared athletes.
I’ve treated injuries.
And I still play the game.

That matters — because the decisions inside this system aren’t theoretical. They’re based on what actually breaks players, what keeps them on the field, and what allows improvement to hold up in matches and across seasons.

Cricket Matters exists to remove guesswork. I’m accountable for the thinking behind it.

— James Breese
Founder, Cricket Matters

Cricket Coaching in Cardiff, South Wales

Frequently Asked Questions

Answers to commonly asked questions about Cricket Matters coaching.

What Does The Cricket Matters Coaching Program Include?

The Cricket Matters coaching program is a comprehensive, personalised experience designed to address every aspect of your cricketing performance.

Our approach is tailored to your unique needs, with the specific focus areas determined by the results of our thorough assessments.

Here’s what our program includes:

In-Depth History Analysis: We examine your cricket performance, training background, and any previous injuries to understand your journey and shape our approach to your development.

Full Physical Assessment: We assess your physical condition—strength, movement, and cardiovascular fitness—ensuring you’re ready for the demands of high-level cricket.

Video Technical Analysis: Using detailed video analysis, we evaluate your current playing techniques to identify areas for improvement and fine-tune your skills for better performance.

Customised Coaching Sessions: Based on our assessments, we create personalised coaching sessions that may focus on technical skills, physical conditioning, mental resilience, or nutrition, depending on your needs.

Holistic Performance Support: Our program also offers mental training and nutrition guidance, ensuring you’re fully equipped to perform at your best. Every cricketer has unique needs, and we adapt our coaching to cover all aspects of your game, providing the tools and knowledge to achieve your goals.

Flexible Delivery Options: The program is delivered through in-person and online coaching sessions, utilizing easy-to-use training software to track your progress and keep you on course. Depending on your needs and location, it can also be offered entirely online, providing the flexibility to fit your schedule and lifestyle.

At Cricket Matters, we aim to help you reach your full potential by addressing your cricketing performance’s physical, technical, and mental aspects, wherever you are.

What Is The Duration Of The Coaching Program?

Our coaching programs are typically structured over a minimum of 12 weeks for long-term development.

Achieving cricket mastery isn’t something that can be done in a single session; it requires time, consistent effort, and a strategic approach. Whether refining your technique, overcoming physical limitations, or building mental resilience, meaningful progress takes time.

That’s why we set 12 weeks as the benchmark for most of our programs, ensuring you have the necessary support and guidance to improve your game.

How Do You Deliver the Coaching Program?

The delivery of our program depends on your needs, location, time, and budget.

A significant portion of the program is delivered online. Our training software allows us to track your progress, keep you accountable, and provide support as you practice and develop your skills.

We believe that consistent hard work is key to your success, and we’re always on hand to discuss things.

For the best results, we recommend a mixture of in-person and online coaching.

This approach allows us to provide hands-on guidance while offering flexibility to fit into your schedule. However, the delivery method is tailored to what works best for you, ensuring you get the most out of your training.

Do You Offer Both In-Person And Online Coaching Options?

Yes, we offer in-person and online coaching options to best suit your needs.

During our initial discovery call, we’ll discuss what approach is ideal for you. We work with cricket athletes from all over the world, ensuring that you can access our expert coaching no matter where you are.

How Often Will I Have Coaching Sessions?

The frequency of your coaching sessions depends on your individual needs and goals, and we’ll figure that out after the initial assessment or discovery call. We operate on a 7-day-a-week, 365-day model, meaning you’ll always have something to work on, big or small.

For some, a few in-person sessions are enough, while others may require more frequent guidance.

The best results often come from a combination of one in-person session per week, supplemented by self-guided training, including strength work, mobility, and flexibility exercises. After our initial analysis, we’ll determine your correct balance, ensuring no stone is left unturned in your development.

How Do You Track And Measure My Progress?

We track and measure your progress using a training software called Everfit.

Think of it like Facebook for cricket coaching—a platform where we can communicate, share videos, track your progress, and keep you motivated and accountable. This means we don’t miss a thing.

It’s high-performance coaching using the best tools available, ensuring that every detail of your training is monitored and optimized for maximum results.

Do You Provide Nutritional Guidance As Part Of The Coaching?

Yes, we do provide nutritional guidance, but it depends on your specific goals and priorities.

If we determine that nutrition is crucial to achieving your objectives, then it will absolutely be included in your coaching plan. However, if it’s not immediately necessary, we may set it aside to focus on other areas first.

That said, nutrition is a key component of overall performance, and we’ll address it when the time is right.

Are There Any Age Or Skill Level Requirements For Coaching?

Yes, there are specific requirements.

The minimum age for our coaching program is 14, and athletes should be part of a pathway program, such as playing representative cricket or at a strong club level.

For older players, we work with those serious about progressing and taking their game to the next level, whether aiming to excel in high-level club cricket or pursuing a professional career.

Our program is designed for cricketers with a high-performance mindset who value the best in training and want to train like a pro.

Please note that this in-depth coaching is not for beginners but those committed to elevating their performance and achieving significant progress.

Will I Receive Personalised Feedback And Analysis After Each Session?

Better than that—you’ll receive feedback daily. Our app lets us stay connected with you daily, providing ongoing communication and support.

Cricket can be a lonely game, but we’re always here on your side, ready to talk cricket and support you throughout your journey. Whether it’s after a session or when you need it most, we’re committed to helping you succeed.

What Is The Cost Of The Coaching Program?

The cost of the coaching program varies based on your specific needs and the number of in-person sessions required—there’s no one-size-fits-all.

However, our 12-week online coaching program, which covers all aspects of your training, is priced at £997. The cost of in-person sessions is additional and will be tailored to your budget and requirements.

Please see our current pricing page for more details and the most up-to-date information.

Do You Coach Female Cricketers?

Yes, absolutely! We coach female cricketers and have found that they are often some of our hardest workers and most dedicated athletes.

Many of our female clients achieve outstanding results because they work extremely hard on our program.

Choose Your Starting Point

Start in the Right Place.

Every cricketer starts with assessment — to identify what’s limiting progress before training or coaching begins.

Book Injury Assessment

Book Performance Assessment

If pain or injury is involved, begin with an injury assessment.
If not, performance assessment is the correct entry point.
If you’re unsure, a free 20-minute clarity call will guide you.