Editorial Accountability & Governance.

All editorial content published by Cricket Matters is governed by the same assessment-led framework used inside the clinic.

Editorial accountability sits with James Breese, Founder and Performance System Architect of Cricket Matters. James is a Level 4 Sports & Remedial Therapist (LCSP Associate Member), ECB Cricket Coach, and Strength & Conditioning specialist, responsible for ensuring that technical, physical, and injury-related content aligns with defined professional standards.

Content is not produced independently of practice. Articles reflect real-world assessment, decision-making, and outcomes observed within the Cricket Matters system. Responsibility for accuracy, clarity, and applicability rests with named practitioners operating within their scope of practice.

Professional Oversight & Accreditation

Editorial accountability and clinical governance at Cricket Matters are informed by recognised professional bodies relevant to sports therapy and cricket coaching.

James Breese operates within the professional standards and scope of practice associated with:

• LCSP (London & Counties Society of Physiologists) — Associate Member
• ECB Coaches Association — Accredited Cricket Coach

These affiliations inform the ethical, technical, and safeguarding standards applied to all published content.

Editorial Philosophy.

Cricket Matters is built around one principle:

Effort only matters if it translates into performance.

Most cricket content focuses on drills, tactics, or motivation. We focus on why progress stalls, why injuries repeat, and why training fails to carry into matches — even when players are doing “the right things.”

Content exists to clarify decisions, not to increase volume.

Practitioner-Led, Not Opinion-Led.

Cricket Matters is not a contributor blog or influencer platform.

All content is shaped by practitioners accountable for real-world outcomes — assessment, preparation, return to play, and long-term development.

Articles, guides, and insights reflect the same assessment-first thinking used inside the Cricket Matters system and are reviewed against the same standards applied to real player decision-making.

Opinion without accountability is not published.

Clinical & Performance Review Standards.

Content that discusses injury, rehabilitation, biomechanics, workload management, or physical preparation is reviewed to ensure consistency with current clinical and performance standards.

Cricket Matters does not publish acute medical treatment instructions. Educational content is designed to support assessment-led decision-making, not replace individual clinical consultation.

Where content overlaps performance and injury contexts, it is reviewed to ensure:

• Biomechanical safety of technical recommendations
• Consistency between rehabilitation principles and performance progression
• No conflict between training advice and return-to-play considerations

Clinical content is informed by professional standards relevant to sports therapy and applied performance practice, with clear boundaries between education and treatment.

What We Publish — and What We Don’t.

Cricket Matters publishes content that:

• Explains why performance improves or breaks down
• Identifies limiting factors before prescribing solutions
• Connects technique, physical capacity, movement, and load
• Reflects real cricket environments, not idealised models

We do not publish content that:

• Lists drills without context
• Treats technique as separate from the body supporting it
• Promotes trends, shortcuts, or social-media-driven methods
• Offers simplified fixes to complex performance problems

If something cannot be responsibly generalised, it is not published.

Evidence, Experience, and Decision Quality.

Content is informed by applied sports science, biomechanics, rehabilitation frameworks, and long-term coaching practice.

We prioritise decision quality over certainty.

Where evidence is evolving, limited, or context-dependent, this is stated clearly. We avoid false confidence, one-size-fits-all prescriptions, and absolute claims that do not hold up under match conditions. When evidence conflicts with applied reality, we explain the gap rather than ignoring it.

Evidence & Source Hierarchy

Cricket Matters prioritises decision quality over absolute certainty.

Content is informed by an evidence hierarchy that includes:

• Peer-reviewed research and consensus statements (e.g. sports medicine and biomechanics literature)
• Applied data and long-term observations from the Cricket Matters assessment system
• Professional judgement developed through sustained high-performance practice

Where evidence is incomplete, evolving, or context-dependent, this is stated explicitly. Conflicting findings are explained rather than simplified. We avoid extrapolating conclusions beyond the limits of available data.

Anecdotal drills, trends, and opinion-based coaching advice are not treated as evidence.

Review, Accuracy, and Accountability.

Before publication, content is reviewed to ensure:

• Alignment with the Cricket Matters assessment system
• Accuracy of reasoning and terminology
• Consistency across training, coaching, and injury contexts
• No conflict between performance and rehabilitation advice

Content is updated when:

• New evidence materially changes recommendations
• Practice evolves within the system
• Feedback highlights ambiguity or misunderstanding

Outdated or misleading content is revised or removed.

Transparency and Integrity.

Cricket Matters does not publish sponsored content disguised as advice.

Any tools, methods, or products referenced are used within our own work or discussed strictly for educational context. Recommendations are never driven by partnerships or incentives.

Our aim is to help players, parents, and coaches think more clearly — not follow blindly.

AI & Content Integrity Disclosure

AI-assisted tools may be used for research support, structural drafting, and data synthesis.

AI tools are never used to make final clinical determinations or technical coaching decisions. Every prescriptive recommendation — including rehabilitation considerations, workload guidance, or bowling and batting mechanics — is personally reviewed and approved by a human practitioner operating within the relevant scope of practice.

Final responsibility for published content rests with the Cricket Matters system and its named practitioners.

How This Fits the Cricket Matters System.

Editorial work is not separate from the system. It is an extension of it.

The same thinking used to assess players is used to assess ideas: questioning assumptions, identifying constraints, and testing what holds up under pressure.

This content exists to provide context for how decisions are made inside Cricket Matters — why assessment comes first, why technique alone isn’t enough, and why performance only lasts when the body, training, and recovery are aligned.

This is the thinking behind the work, shared openly.

Contact.

For questions regarding our editorial standards or published content, contact: [email protected]

Legal Accountability.

Cricket Matters is the clinical and performance brand of Strength Matters Limited (Company No. 09273569), registered in England and Wales.

All editorial content is published in accordance with the organisation’s legal, professional, and clinical duty of care as a UK-registered entity.