Meet the Experts
Clinical, Technical, and Performance Accountability — Under One System.
Cricket Matters is delivered by a specialist team operating at the intersection of clinical rehabilitation, cricket-specific coaching, and high-performance physical preparation.
From our specialist clinic at Unit A6, Chapel Farm Industrial Estate, Cwmcarn, every decision is guided by the same assessment-led framework — whether working with local club cricketers, age-group players, or international squads.
This page exists to make one thing clear: Who’s accountable for decisions — and how the system is applied.
Meet the Experts Behind the Cricket Matters Performance System.
Practitioners accountable for assessment-led decisions — from injury rehabilitation to performance delivery.
James Breese
Performance System Architect & Clinical Lead
James Breese is the founder of Cricket Matters and the architect of its assessment-first performance system. He is responsible for the clinical logic, technical decision-making, and system standards applied across all Cricket Matters services.
James operates as a Level 4 Sports & Remedial Therapist (LCSP Associate Member), an ECB Cricket Coach, and a Strength & Conditioning Specialist, working at the point where injury risk, technique, and physical capacity intersect.
His role is not to deliver isolated services, but to identify the mechanical drivers behind pain, repeated breakdown, and stalled performance — and to ensure that every intervention is justified, sequenced correctly, and able to hold up under match conditions.
James continues to play the game himself, representing Wales Over 40s and competing at Masters World Cup level. That perspective matters. The system is built around what survives real workloads, real selection pressure, and real seasons — not idealised models.
All clinical assessments, technical frameworks, and performance pathways at Cricket Matters are designed and overseen by James.
Delivery may be handled by specialist practitioners operating within the same assessment-led framework and performance standards.
Josh Kennedy
Physical Preparation & Return-to-Performance Specialist
Josh Kennedy is responsible for the physical preparation stage of the Cricket Matters system — bridging the gap between clinical clearance and high-velocity performance.
He is a qualified personal trainer and performance coach specialising in return-to-performance planning for cricketers.
His work focuses on translating assessment findings and technical changes into strength, power, speed, and workload tolerance that holds up across training blocks, match schedules, and competitive seasons.
Josh plays a critical role in ensuring that athletes do not simply “feel better,” but are physically prepared to tolerate the demands of bowling spells, repeated sprints, rotational hitting, and long competition phases.
Within the system, Josh ensures that:
- Load is added progressively and intelligently
• Capacity matches technical intent
• Return-to-performance decisions are performance-relevant, not time-based
Josh works under the same assessment standards and decision framework as the clinical and coaching elements of the system, ensuring consistency across rehabilitation and performance phases.
Andrew Wallis
Professional Standards & Operations Lead
Andrew Wallis oversees the operational and professional standards that allow the Cricket Matters system to function consistently at scale.
His role ensures that the clinic experience at Unit A6 — and across remote and international programmes — meets the same standards of structure, communication, and accountability expected in high-performance environments.
Andrew is responsible for:
- Operational consistency across services
- Client pathways and experience standards
- Ensuring the system is delivered as designed, not diluted
This governance layer allows Cricket Matters to function with consistency, clarity, and accountability at scale.
One System. One Standard.
Cricket Matters does not operate as separate clinicians, coaches, or trainers working in isolation.
Every athlete — regardless of who they work with day-to-day — enters the same framework:
- Assessment first
- Technical refinement second
- Physical preparation third
This ensures that:
- Clinical safety is never bypassed
- Technical changes are physically supported
- Performance gains are durable, not temporary
The system holds because the standards are unified.
Built in Wales. Applied Everywhere.
Cricket Matters was developed inside real clubs, across real seasons, and under real constraints. It was built where players juggle work, family, selection pressure, and injury risk — not controlled environments or theoretical models.
What holds up here, holds up anywhere.
See How the Experts Apply the System.
If you want to understand how these decisions translate into real outcomes:
Choose Your Starting Point
Start in the Right Place.
Every cricketer starts with assessment — to identify what’s limiting progress before training or coaching begins.
Already a Client? Manage or Book Sessions Here
If pain or injury is involved, begin with an injury assessment.
If not, performance assessment is the correct entry point.
If you’re unsure, a free 20-minute clarity call will guide you.