The Authors Behind Cricket Matters
Practitioners Accountable for Assessment, Performance Decisions, and Long-Term Player Outcomes.
Cricket Matters is Built Around an Assessment-First Performance System.
That system is shaped, applied, and refined by practitioners responsible for real-world decisions — not opinions, content, or isolated disciplines. This page exists to make that accountability visible.
The Practitioners Behind the System.
Cricket Matters is shaped by practitioners responsible for real performance decisions — assessment, preparation, and return to play — not content alone.
James Breese
Founder and Performance System Architect
Responsible for assessment strategy, performance decision-making, and system integration.
Josh Kennedy
Director of Performance & Rehabilitation
Responsible for translating assessment into training, rehab, and return-to-play execution.
Andrew Wallis
Director of Business Operations
Responsible for operations and strategic development, ensuring the systems behind the work support clarity, consistency, and sustainable growth.
How This Fits the Cricket Matters System
The people who write for Cricket Matters aren’t separate from the system. They are part of it.
Every article, guide, and insight reflects the same assessment-first thinking used inside Cricket Matters — questioning assumptions, identifying why progress stalls, and understanding what actually holds up under match demands.
Content isn’t created to promote methods, trends, or quick fixes. It exists to clarify decision-making: why players plateau, why injuries repeat, and why effort alone often isn’t enough to move performance forward.
The goal is clarity — not more information or surface-level advice.
For players, parents, and coaches, this content provides context for the system itself: why assessment comes first, why technique alone isn’t enough, and why performance only lasts when the body, training, and recovery are aligned.
This is the thinking behind the work — shared openly.
Choose Your Starting Point
Start in the Right Place.
Every cricketer starts with assessment — to identify what’s limiting progress before training or coaching begins.
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If pain or injury is involved, begin with an injury assessment.
If not, performance assessment is the correct entry point.
If you’re unsure, a free 20-minute clarity call will guide you.